As the sole freelancing designer on the project, I was responsible for all aspects from brand identity and logo creation, to app and web design.
After creating a color palette and logo representative of the brand's core values, I documented the corresponding assets and brand elements in a comprehensive style guide.
Working out can be overwhelming. This is why I put a focus on simplicity with this app design, keeping most information above the fold. Streamlined daily goals keep you on track and allow you to complete bodyweight workouts without the need for equipment.
To wrap things up, I created a responsive landing page that explains the company's different offerings while staying true to the overall branding.